When you look at all the twists and turns web tech has taken this year, you'd think that the most valuable piece of tech was something new, something shiny that does something fancy with Twitter or Google...
But in my humble expert opinion, the most powerful and underrated piece of technology in use this year have been lowly old squeeze pages. If you're unclear about the function of squeeze pages I'll fill you in - their only purpose, their one function, is to capture name and email address.
Squeeze pages are probably the most important element in any email marketing campaign, because they allow you to drive traffic to a location that only does one thing: convert that traffic into leads. Whether you're running a non-profit or starting a business, or trying to pull an existing business out of the flames, squeeze pages can be an invaluable asset.
One reason I'm such a huge fan is because they're notoriously easy to set up. After all, squeeze pages (even the most robust) amount to little more than an optin form and some simple copy. In fact, when it comes to the most effective squeeze pages, the simpler ones tend to do the best.
Of course, depending on your business needs, there are fairly complicated squeeze page configurations you can set up with the help of a geekily minded chap or two - you can ad video, tracking, split testing and more to optimize your squeeze pages for the highest conversions.
So why would I pick squeeze pages as my top piece of technology for the entire year?
Simple.
For those businesses that use them, even in challenging economic times, they always pull their weight. Look at the average iPhone App or newfangled Twitter toy - development costs can be in the tens of thousands. Contrast that with simple squeeze pages, and the numbers don't lie. Squeeze pages cost as little as $20 ($10 for the domain, $10 for hosting, $0 for a free autoresponder and then a little sweat equity on your part copying and pasting).
And the ROI can be immense.
Even small email marketing lists can churn out tidy profits with little or no overhead. An information based business can even run real operating costs totaling under 4 figures for the year.
To put things in perspective, a small list of only 2,000 prospects could easily bring in over $2,000 per month.
So, if you've got a web business, and especially if you've got an email marketing strategy and for some reason you're not capitalizing on squeeze pages, it's time to get busy.
The resource in the free video below will reveal everything you need to do to get started right away in clear, step by step instructions. Plus, it'll help you avoid the major mistakes people make with their squeeze pages, because you'll get simple to use templates that take the guesswork out of the equation.
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http://www.ListBuilding.com/squeeze-pages-rock
