Pensacola, Florida 8/21/2008 7:00:00 PM
News / Business

Times-Shamrock Interactive Partners With TinBu To Provide Interactive Content To Their Web Sites

Interactive content channels will feature integrated search and revenue generating advertising components.

TinBu LLC, one of the world’s leading providers of interactive online content, has been selected by Times-Shamrock Communications as its provider on almost two dozen of the national media organization’s Web sites.

 

Revenue-generating contextual advertising will be integrated into the interactive data modules that are being provided to Times-Shamrock at no cost. The Republican & Herald in Pottsville, PA, has been live with TinBu’s weather, stocks, gas price  and lottery modules since the beginning of June and has seen an increase of more than 10,000 page views. Examples of  The Republican & Herald using TinBu's interactive content platform can be seen at these links:

 

Stocks/Finance http://www.republicanherald.com/finance/

 

Lottery http://www.republicanherald.com/lottery/

 

Horoscopes http://www.republicanherald.com/horoscopes/

 

Gas Prices http://www.republicanherald.com/gas_prices/

 

"In this day, with shrinking advertising revenue in the media world, our free content with integrated advertising is the perfect solution for newspapers, and radio and television stations looking to enhance their online operations," said George Moore, TinBu's marketing director. "Times-Shamrock realizes the value in our content and revenue generation through our partnerships with Yahoo! and Lycos, and we are pleased to be partnering with them."

 

TinBu's patent-pending technology allows online publishers to seamlessly integrate best-of-breed interactive data modules and content into a Web site, thereby providing Web visitors with real-time information on a variety of topics. TinBu’s interactive content modules are available in a variety of categories, from horoscopes and lottery results to local U.S. gas pump prices, flight tracking, stocks/finance, international soccer, recipes, fitness videos, MPG analysis, celebrity entertainment, global weather forecasts, and more. The interactive components of TinBu's technology are used to drive multiple millions of engaging page views every month, increased site visitor satisfaction and length of visits, as well as revenue generation for leading online media groups.

 

“Our focus at Times-Shamrock Interactive is to create value for our readers and advertisers. TinBu.com’s interactive data modules give our readers useful content which keeps them coming back,” said Kathy Schwartz, the director of audience development for Times Shamrock Communications. “And a loyal audience that visits frequently benefits our advertisers. We look forward to generating lots of page views with TinBu.com’s compelling content.”

 

About TinBu

TinBu uses patent-pending technology to provide interactive data products to leading online and wireless companies worldwide. TinBu's clients include AOL, AOL Latino, AOL Canada, AOL Mexico, Telemundo, MSN, MSN Espanol, MSNBC, USA TODAY, BellSouth, ATT, Media General, Clear Channel Television, NBC Television, CBS Television, ABC Television, Fox Television, CBS Radio, Boston Herald, Boston Globe, Tribune, Toronto Star, CBC New Media, My Red Fish, Local Solutions Networks, Motricity, uClick, St. Louis Post Dispatch, Hello Metro, New York Daily News, DirecTV, Univision, Terra Networks, Yahoo!, People PC, and many others. Learn more at http://www.tinbu.com/

 

About Times Shamrock Communications

In the past 40 years, Times-Shamrock Communications has grown from a local company in Scranton, Pennsylvania, to a nationwide media organization operating in 10 states, reaching as far west as Nevada. We’re proud of our group with its 42 print properties, 17 radio stations and a distribution company. We believe we have much to offer, both as a whole and as individual properties.