Salt Lake City 9/28/2010 10:00:00 PM
News / Fashion

New Makeup Lineup Brings Real Hollywood Drama

Discover sultry new lip colors and the Film Noir Mascara from Hourglass Cosmetics at Apothica.com

Salt Lake City, UT, September 27, 2010 – Apothica.com, an online beauty and skin care boutique, carries only the finest selection of luxury and spa-grade skin care, cosmetics, bath and body care, hair care, fragrance, and products for the home. Apothica.com makes dramatic beauty accessible with this season’s newest cosmetic lineup from Hourglass Cosmetics.

Want to add a bit of Hollywood drama to your look? This Fall, Hourglas adds the soft and sultry Femme Rouge lipsticks and Film Noir Mascara to their makeup collection. An iconic look from legendary femme fatale actresses, the bright red lipstick has made a comeback. The new Femme Rouge Velvet Crème Lipstick in Muse is a richly pigmented bright coral red that defines and shapes the lips as it moisturizes with soothing Vitamin E and Jojoba Seed Oil. The hourglass-shaped brush of the Film Noir Full Spectrum Mascara adds impressive volume and length to your lashes. Camera-ready smooth, bright lips and voluminous lashes from Hourglass Cosmetics will add true celebrity status to your look this fall. 

About Apothica.com

Apothica.com carries thousands of high-end beauty products through its one-cart shopping system, which currently includes Apothica.com, SkinCareRx.com, and SkinBotanica.com. Launched in 2007, Apothica.com's site allows you to search through the top brands in cosmetics, skin care, bath and body care, home and laundry, and fragrance, making it simple to complete your beauty routine. Apothica.com not only provides outstanding customer service, but also guarantees the lowest price with 115% Price, Coupon and Cash Back Matching, and offers a 60-Day Satisfaction Guarantee.