KYW 1060 is Philadelphia’s own radio news. Run at the 1060 kHz frequency, this AM radio station is licensed to the illustrious CBS radio unit of CBS Corporation. This radio news service runs by its motto of “All news, all the time.” Their online version is www.kyw1060.com.
Online Presence Growing
In today’s fast paced world, not many people have the time to sit by and listen to the blaring television news channels giving you the download of the day. Radio news on the go while driving and of course, online internet news is infinitely preferred by working professionals. KYW 1060 has been thriving on both these fronts. This means that they receive maximum exposure. How does this happen? With the use of SEO (Search Engine Optimization) techniques, the website can increase traffic.
A Rational Course
SEO (Search Engine Optimization) basically means “the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine.” You might wonder how this makes any difference to the traffic conducted to the web site. This is actually quite simple. If a person sitting online has no idea what particular web site he wants to access but knows that he needs to learn more about the news situation in Philly, this is most probably what he will input in the search engine. By hiring SEO services, KYW 1060 can ensure that this traffic gets directed to their web site first. This increased visibility due to SEO causes increased users and patrons. This results in greater popularity, not just for the web site but also the radio news segment, as now the name is recognized and familiar.
The Focal Point
Through the use of SEO one can ensure that their web site gets the highest ranking in the searches run by any search engine as well as ensures the highest click-through rates from search engines. Anyone can use SEO techniques to further the interests of their businesses and web sites in the virtual realm. This process is easy and it gives the best possible results for the company and the individual.
