Kim Odegard, of Kim Odegard Team, said the new strategy works and as leaders in their market they feel it is imperative to share with distressed homeowners that they are options other than the foreclosure route. "One of biggest challenges is getting the word out to let distressed homeowners know that there are options. Tricia Andreassen and the Pro Step Marketing team have created a marketing plan that allows us to reach those sellers effectively. Tricia understands that consumers today are going online and looking for help, getting information on line and also reading information in print like newspapers and such. This website gives the homeowner a way to get real information and learn more.”
People who visit www.NWIndianaShortSaleSpecialist.com are provided with detailed information about how a short sale may be an option instead of a foreclosure. In addition there are tools such as free reports, checklist and qualifying forms to help the seller through this process. “Many homeowners are hiding and not sharing that they are in trouble. They are embarrassed and want to get information on their own terms”, says Andreassen, founder of Pro Step Marketing.