Fort Worth, Texas (October 4, 2010) – Starr Tincup, the premier full-service marketing agency dedicated to the human capital management (HCM) software and services industry, is pleased to announce the selection of Bret Starr as one of the top 100 influencers in the Human Resources field by HR Examiner, a magazine focused on the people, technology, ideas and careers of senior leaders in Human Resources and Human Capital.
Leading HCM industry analyst John Sumser writes that Starr is “one of the architects of the messages that drive the ways that our industry sees itself. It’s interesting to note that he didn’t mention marketing firms in his analysis. That’s because he’s happier to see his clients get the attention.”
Starr agrees. “I’m flattered to receive this honor, but what I am proudest of is helping to build success and wealth for my clients,” he says. “When a CEO thanks my firm for helping them build a great company and fulfill their dreams, that’s the greatest honor of all. If your marketing doesn’t make you nervous, it isn’t great marketing. We are fortunate to work with lots of clients who have the courage to achieve greatness.”
Starr has spent the past 12 years in the human capital industry and has worked with over 300 companies in the space, including some of the biggest and best-known brands. Companies in specialized markets such as human capital engage Starr Tincup to:
· Think - Strategic consulting, brand development, planning and account management
· Write - Identity development, thought leadership, public relations, executive communication
· Design - Branding and visual identity development, creative, Web, print, social, mobile, video
· Develop - Web, application and email development
What HR trends does Starr see on the rise?
· Rewards and recognition: “As the economy comes back, focused programs that deliver rewards will be the glue that holds the world together. Employment brands, which have been savaged by the downturn, stand little chance of being the backbone of great acquisition programs. Recognition is the fastest, most effective way to reverse the negative trend and improve engagement, productivity and retention.”
· Workplace wellness: “In the U.S., you will continue to see huge growth in strategic wellness initiatives as they help companies manage spiraling healthcare costs. Our surveys of HR buyer attitudes show that HR leaders believe in these programs because they really work.”
· Single-purpose apps: “The mid market is going to explode as real value comes packaged in single-purpose apps designed to consumer standards. Thanks to the smart phone revolution, we live in an app world. Companies that deliver the best user experience will be the big winners.”
To learn more the future of HR from Bret Starr or to schedule a briefing, visit the Starr Tincup website or call 817.204.0400.
About Starr Tincup
Starr Tincup is a full-service marketing agency for companies in specialized market segments. We build brands by telling the truth (to you, to your customers and to ourselves). We promise an unyielding pursuit of the truth as we work to discover the mysteries of your idiosyncratic buyers. Our job is to enhance your position in the market. We do that by thinking, writing, designing and developing. And talking on the phone. We talk on the phone a lot.
You can find us on the second floor of an old warehouse in Panther City (it gets hot in the summer). Or on the World Wide Web. Answers to frequently asked questions: (1) Three-time Best Places to Work; (2) Year 2000; (3) $12 million; (4) Nearly 300; and (5) Never before a business meeting (well, okay, sometimes).
