Gap has been one of the top most clothing brands for years now. Walk into a Gap store and walk out with t-shirts, denims, hoodies, and pretty much everything you can think of. Gap has been looking at changing or at least tweaking the blue font logo that they have had for years now.
Crowdsource
The Internet is the one form of technology that is making the world a smaller place. People all over the world can ideate and opinionate with the use of the Internet at the same point in time. It is easy to get in touch with a fan base within seconds and slide through their smart opinions on branding issues. Gap used the same philosophy to crowdsource the project of designing the new logo that displays the go forth and shine attitude of the company. Unfortunately, though the design logo that was finally decided upon has been vehemently rejected right after its unveiling. People all over the country have found the logo unequal to the old one and in no way a better symbol of the international brand.
Sit Back and Relax
While Gap decides whether to swiftly do away with their change before sales figures becomes affected, there are innumerable companies all over the world making the most of this internet boom. SEO or search engine optimization services have changed the way companies perceive themselves and what they portray to the world. Web sites that use SEO services can sit back and see the increased traffic that SEO sends its way.
Matchmaking
Professional SEO experts can give a company a breakdown of exactly what it will cost to bring the company to the front line. Customers all over the world use the Internet to zero in on information and services that they are looking for. SEO is the best way to match a potential customer with the services your company provides. In the long run, SEO services will probably be the primary difference in the kind of web site and client traffic and exposure that you are getting against what your competitor’s company can command in the global market.
