Ranowear Inc.’s Third Quarter Shows Continuing Improvement

Ranowear, Inc. owner of online retailer BodyBody.com reports continuing solid earnings for the Third Quarter of 2010. The months of July through September represent the end of the summer swimwear season and revenue drops starting in July and accelerating in September were not unexpected. However, sales during traditionally weak September showed a welcome jump due primarily to an increase in evening wear sales for the Homecoming season.  Non holiday sexy dress and sexy lingerie sales held up while sexy bras and sexy panties continued to provide a solid base of conversions.

Profits, however, showed only marginal gains due to significant increases in marketing and advertising expenses. Increased hiring for fulfillment  also affected the bottom line. Body Body continues to expand its product offering in anticipation of the holiday gift giving season. Sexy novelties and crystal and gold jewelry, all of which made their appearance on Body Body last year will be heavily promoted as a prelude to the holiday gift giving season. Body Body has already stocked a large selection of sexy costumes and lingerie in anticipation of the Halloween kickoff to the holidays.

“The effect on profits of a jump in staffing and advertising expenses is a normal part of the expansion  process,” states Ranowear President and CEO, Willis Domingo. “Growth means growing pains we are confident that heightened brand awareness and a more efficient fulfillment operation will continue to pay dividends.”

For additional information on the news that is the subject of this release contact Catherine Stend or visit www.bodybody.com.

About Ranowear:
Ranowear, Inc. is an Illinois corporation founded in 2004. It specializes in retail sales of women’s apparel and sexy merchandise.

Contact:
Catherine Stend, Director of Public Relations
Ranowear, inc.
catherine@bodybody.com
http:www.bodybody.com