Google has always been a pioneer of sorts. There is permanently something new that Google has to offer either on their own or in collaboration with other companies. Search engine Optimization or SEO is a concept synonymous with Google. Companies all over the world host web sites to promote their products and services. Everyone wants their web site to be ranked the highest by Google. If they do manage to achieve this goal by whatever means, it is like creating an internal Promised Land.
Google is Branching Out
Google has been looking at greener modes of transportation for the world for quite a while now. They have just announced their multi-million dollar investment in Shweeb. Recent news reports suggest that Google has been working on an autonomously driven green transportation vehicle or robot car! Technology changes in the blink of an eye but the Google car is quite literally light years ahead of its time.
Leading the Way
This technology will be a pioneer in the fields of reduced fuel consumption and may even usher in a new era of lighter bodied vehicles. This just goes to show how this internationally acclaimed conglomerate has its fingers in most dishes and seems to be doing well in all its endeavors. Is it a surprise then that it is the world’s most popular search engine?
SEO professionals are being hired day in and day out to facilitate the chances of any website to be included in the Google ranking parameters or listings. There seem to be more than 200 ranking criteria based on which every web site receives a SEO ranking. This SEO ranking ensures that users get directed first to these specific websites. Increased traffic is a direct result of a high Google SEO ranking.
Keywords
For example, one of the most important Google SEO ranking factors is the keyword inclusion. According to the SEO rules of optimization, keywords should be included in the URL as well as the domain name.
A Pioneer on all Fronts, Including SEO
Google is all about positive changes and customer satisfaction and they find many ways to achieve these goals. The new Google robot car and SEO rankings are a few examples.
