The Gap decided to undo its plan of adopting a new company logo as diehard fans of the old and trademark company logo did not approve of the idea, sparking social network ruckus.
The company revealed a new logo on its Web site last week but since has taken it back on strong customer demand. The world famous apparel maker, which has significant market share in the chinos and jeans market, said late Monday that it would revert to the original logo.
Facebook and Twitter were abuzz with activity after Gap decided to replace the classic logo last week. The new logo had a small blue box placed above the upper right-hand corner of what is the trademark "p" in the company's name.
The company did not budge from its plan of adopting the new logo although protests and criticism had started almost immediately. Gap said the new logo was representative of the modern age but also asked its customers to pitch their ideas for improving the design. Gap retracted the new logo Monday after what appeared to be a major backlash on social networks and said that eliciting "crowd sourcing," wasn't the best idea, at least for now.
The company will revert back to its original logo that also includes a blue box that it has already displayed on its official website; the old logo will remain embossed on all company products.
President of Gap America Marka Hansen said the company will continue pondering over adding new logos in the future.
