Solar Velocity, a digital and interactive marketing leader, is pleased to report high success rates after their successful development and implementation of a streamlined sales tool for insurance giant, Aflac. A 40% decrease in sales presentation time, honed information accuracy, and increases in closure rates by 15% were reported after the product was launched and extremely well received at the annual sales conference. This high tech solution involved increasing efficiency, updating an outdate system, reducing costs and improving corporate communications.
Aflac’s sales process involved customizing insurance plans based on client need; the inefficiencies lay in the product update process, vital to keeping sales staff up to date with corporate decisions. Solar Velocity began the design process by devoting time to understanding how Aflac makes their decisions; each client is different and Solar Velocity made certain to meet their technical system requirements, understand their challenges and create a solution that met and exceeded expectations. Complex development, coupled with an easy to navigate and user friendly front end website design, comprised the software program that all 11,000 sales persons downloaded and easily became accommodated to.
Solar Velocity took steps beyond the initial challenge by addressing potential situations that had the potential to impede the sales process, including the creation of a separate website accessible in lieu of forgotten laptops with sales software installed. Automatic product updates and system detecting applications ensured the corporate office could provide current product information with a reduction in time, savings incurred from less printing needs and ease of interoffice two-way communication. An administrative area was developed to facilitate staff updates, question asking and retrieval of other necessary documentation. Solar Velocity’s all-encompassing approach to Aflac’s specific challenges have provided drastic improvements, resulting in profit increases and is yet another example of Solar Velocity’s commitment and technical ability to provide customized solutions, regardless of the industry, challenge or technical need.
About Solar Velocity
Solar Velocity is an award winning, interactive marketing agency that provides innovative and creative results-orientated solutions that maximize profits for clients. Based in Atlanta, Georgia, Solar Velocity designs and develops wide-ranging marketing and technology solutions for clients, from creative web designs and complex web development to developing marketing strategies and branding, services are designed to achieve optimal brand awareness, along with increased sales, profitability, and high client satisfaction.