Don LaFontaine, the premier voice of thousands of movie trailers, died Monday Cedars-Sinai Medical Center at age 68. He recently turned 68 last Tuesday.
According to reports, the cause of death was a complication in the treatment of his ongoing illness, pneumothorax, which is best known as collapsed lung.
LaFontaine made more than 5,000 trailers and 750,000 television spots in his 33-year career in the promo industry. LaFontaine also coined the term "in a world where..."
In a recent 2006 GEICO commercial, LaFontaine made a rare public appearance, spoofing himself using his voiceover abilities.
At the height of his career, LaFontained is said to have voiced about 60 promotions a week, and sometimes as many as 35 in a single day.
LaFontaine remained working until recently, averaging seven to 10 voiceover sessions a day. He worked from a home studio his wife nicknamed "The Hole," where his fax machine delivered scripts.
LaFontaine is survived by his wife, singer/actress Nita Whitaker, and three daughters. Funeral arrangements are pending.
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