An event currently underway at Apple’s on its Cupertino, California campus detailing the company’s refocus back to its computer sector, the Apple Mac computer.
The company is coming back to the Mac after much of its energies have been funneled into iPhones, iPads and iPods. The move to refocus on the Mac comes after the company posted a record quarter in its computer sector with over 3.89 million Macs selling between the end of June and the end of September.
While the company’s sales of the ‘i’ series of phones, pods and pads was more than computers, the profit margins on Macs are far and above those of the smaller electronics lines, and so make up a huge part of Apple’s overall profit.
While in Apple’s quarterly statement on Monday little was said about the Mac, there is little expectation of a new line of Macs to be revealed, given that an update to the computers was put out in July.
Speculation online has centered around an update to OS X, the Apple operating system, which has not been revised in over a year. There are also whispers that a new MacBook Air laptop may be in the works; MacBook Air is the company’s smallest and lightest of computers.
Apple is quickly becoming the global company to beat in the area of personal computing, and smaller electronics with its staggeringly popular iPhone and iPod lines. The company is headed by Steve Jobs, who is often compared to Microsoft’s Bill Gates.
