The overriding sentiment in today’s economic condition is for businesses to protect themselves. Most companies attempt to achieve this by downsizing or cutting costs. Conventional, maybe, but that isn’t the road M.E. Wilson Company took.
A high-end, nationwide insurance agency located in Tampa, FL, they decided to increase their marketing spend and launched a new postcard campaign with PostcardMania. As it turns out — it was a good idea.
“The response was immediate,” said Luxury Home Insurance Expert Sharon Trautewig. “We immediately got phone calls the first day it was received in the mail, and the first phone call paid for the entire campaign.”
Sharon went on to say the campaign produced 12-14 new clients for the company and the lifetime value of those customers brought her return on investment for the campaign to around 19,000%. And yes, all those zeros should be there.
When asked if the response M.E. Wilson received was out of the ordinary, Founder and CEO of PoscardMania, Joy Gendusa, was ready with a response.
“Nope,” she said decisively, and continued, “Obviously, no two businesses are the same, which is why we tailor each campaign to fit that business’ needs. But no, those results are achieved around here all the time, and we’re excited that M.E. Wilson was able to experience them so quickly.”
According to PostcardMania, M.E. Wilson is one of many new clients they have coming in from the insurance industry, which just goes to show that even an insurance company needs a little insurance these days.
About PostcardMania:
PostcardMania is one of the nation’s most effective marketing companies specializing in lead generation for small to large-sized business. They were featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.
By 2008, revenues reached nearly $19 million and the company now employs over 150 people, prints 4 million and mails 2 million postcards each week representing more than 40,000 customers in over 350 industries. Visit www.postcardmania.com
About M.E. Wilson Company:
M.E. Wilson Co. is a luxury home insurance company headquartered in Tampa, FL. They have been serving clients nationwide for over 90 years.
