Siamak Farah, CEO of InfoStreet, is set to speak at
Softletter’s SaaS University Boston Conference on Software-as-a-Service (SaaS)
and cloud application marketing, selling, infrastructure and financing on
Wednesday, November 10. The SaaS
University Conference series is recognized as the most comprehensive program in
the industry and as a knowledgebase on successfully launching and running a SaaS
firm and/or transitioning to SaaS from a licensed model.
At 10 a.m. on November 10, Farah will reflect on his 20+ years in the
industry to present lessons from the field and share practical best practices
in SaaS customer retention, cash management, and executive leadership.
Specifically, he will be discussing how
to: effectively invest R&D resources to advance the product; managing
product strategy as a process and not as a series of events; create an
effective process to align sales, services, product management and R&D; and
leverage the lessons of "Crossing the Chasm" and "The
Innovator's Dilemma."
About Softletter:
Softletter disseminates business insights for software
developers and publishers through newsletters and seminars. Its staff of
industry experts keep senior level industry executives, product managers, and
key industry consultants abreast of business issues and trends in software
publishing via a twice-monthly industry newsletter, Softletter, that tracks new
marketing and distribution tactics, company operations, finance, pricing
models, product management, and emerging technologies in the desktop,
enterprise, Open Source and software-as-a service (SAAS) market segments.
Conferences, such as Softletter’s groundbreaking “SaaS University Series"
identify market shifts, new realities, and opportunities so that company
executives can understand and profit from them.
About
InfoStreet:
InfoStreet,
is a leader in the Software as a Service (SaaS) industry. Widely regarded as a
SaaS pioneer, InfoStreet introduced its first Software as a Service solution in
1994. InfoStreet’s flagship offering, StreetSmart, delivers Small Business
Management Software which increases employee performance, strengthens customer
relationships, improves communication, and reduces costs. StreetSmart includes
such web-based applications as Virus Protected and SPAM Free Email, Email
Archiving, Shared Calendars, Tasks, Customer Relationship Management (CRM),
File Sharing, Knowledge Base, Portal, and more.
