You! Lingerie Takes Nursing Lingerie Market from Drab to Affordable Fab!

Atlanta, Georgia — October 26th, 2010 – It is no secret that beautiful lingerie can make a woman feel fabulous and boost her self-confidence. This does not change when a woman is pregnant or breastfeeding. In fact, it is even more critical during this time to look and feel sexy and be comfortable. Yet, so many expecting and breastfeeding moms settle and replace their once fab lingerie drawer with drab maternity and nursing underwear because of limited options. The vast majority of women choose the default functional nursing bras at their local retailer that are void of any color and pizzazz. Those who choose to find something more exotic are left with sticker shock from exorbitantly priced nursing lingerie that may or may not provide the comfort they seek.

“During my market research, it was a real surprise to discover that so many moms felt exactly like I did...stuck between a rock and hard place. I was used to wearing beautiful and sexy lingerie before I became pregnant. I hated the idea of wearing just plain black functional nursing bras. But I could not justify paying an exuberant amount of money for colorful nursing lingerie either. I still wanted to maintain my budget fashionista style, so I decided to take matters into my own hands and created You! Lingerie” said Uyo Okebie-Eichelberger, the former Fortune 100 company Brand Manager.

Launching this fall, You! Lingerie’s inaugural Signature YOU! Collection is designed with a playful, chic and fashion-minded breastfeeding mom in mind. It offers the perfect balance between functionality, support and comfort without sacrificing style, basically, giving her an affordable luxury.

“This is an incredible time in our lives, our emotions are all over the place and we may not feel like our vibrant selves. So it was important for me to design a nursing lingerie line that is sophisticated and sexy with playful colors to help mommies look beautiful and feel confident without breaking the bank.” said the company’s founder.

All You! Lingerie nursing bras and matching panties feature the brands signature hot pink color - the cotton lining, the nursing clips and the decorative bows. These splashes of color are a visible yet subtle touch that distinguishes You! Lingerie products from others.

“Most endearing brands have subtle color details that help them standout from the pack. From the blue box of Kraft Mac & Cheese to the red soles of Christian Louboutin pumps, great products use these details to make their brands instantly recognizable.” says Uyo.

The Signature YOU! collection consists of seven luxurious nursing bras and matching panties that is being sold directly on the You! Lingerie website (www.you-lingerie.com) as well as maternity boutiques across the U.S and abroad.