According to sources present at last week’s Postal Service’s Innovation Symposium, there was apparent dissatisfaction with the postal service’s overall customer service and the inability of middle management to make needed decisions within the organization, which may result in new ways of thinking, especially with the announcement of USPS Postmaster General John Potter’s retirement.
Joy Gendusa, Founder and CEO of
PostcardMania, one of the largest direct mailers in the country, was at the symposium and observed many businesses and vendors who expressed their frustrations with the postal service’s operation procedures throughout its 37,000 retail locations.
“The bottom line is direct mail is a huge help to businesses across the country to bring in more leads,” says Gendusa. “We depend on the Post Office everyday, so it’s vitally important to us who is in charge and where the organization is heading.”
Gendusa says the mailing industry wants to see their ideas and suggestions considered by the USPS, something they didn’t see under the previous regime.
“I understand it’s an extremely difficult position they’re in,” she says. “They get no tax dollars, yet they are treated like a regular business and can’t make changes to their retail locations, add products or change delivery days without first seeking approval from Congress. It’s not ideal, but they can take the first step to improving customer service across all their locations and go from there.”
Regarding Potter’s replacement, she adds, “I genuinely believe that this is a good sign of hope for USPS innovation. I’m hopeful that Patrick Donahue will make it all happen.”
About PostcardMania:PostcardMania is one of the nation’s most effective marketing companies specializing in lead generation for small to large-sized business. They were featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.
In a year where most marketing firms are cutting back, PostcardMania continues to grow, printing 4 million and mailing 2 million postcards each week and representing more than 40,000 customers in over 350 industries. Visit www.postcardmania.com.
