Google initiates new search engine that focuses on local businesses. Google’s Place Search will roll out this week. The new search tool will focus on displaying more information for local businesses. A variety of local businesses including restaurants and retail stores will appear on the first result page. The postings will include a photo blue links with the business phone number, address and a map showing the location. The Place Search is generated instantly if the search engine believes the user is searching for a local business. The Place Search will also include reviews of the business which can be bad for a company gets negative feedback. Google hopes to capitalize on the advertising dollars from local businesses.
In addition to Google’s focus on local business, a new company About Atlanta Incorporated is partnering with US newspaper publishers to reshape how individuals find local information. The company plans to generate local search engines for all 50 states, the first in Atlanta. The local search tools will help residents and tourists to find more local businesses and services. Teaming up with local newspaper publishers allows the opportunity to boost online advertising revenue. The newspaper publishers and About Atlanta Incorporated will share the revenue generated by the local search engines. About Atlanta Incorporated like Google are meeting the demands of local companies to make them visible on the web. Just being on the web isn’t enough customers must be able to find the listing and whether the search engine is local or global a business will benefit with optimization.
Visibility on the web is crucial to increasing business revenue. With all the information on Search Engine Optimization assures a business they won’t be buried in the volume of links that appear during an internet search. Eight out of ten people do not search beyond three pages while browsing. Appearance in the first few pages guarantees more profit and Search Engine Optimization will get your business on top.
