Pro Step Marketing recently collaborated with Up North Properties Marketing Team of Brainerd, MN, to develop a web marketing strategy that will increase the real estate team’s online presence and gather more quality leads. The results of this strategy include a new custom website with advanced search tools and search engine-friendly content.
Pro Step Marketing, a real estate-focused web strategy and brand development firm, developed a comprehensive website that attracts and communicates with buyers and sellers. This website allows site visitors to easily search for Brainerd, Crosslake, Nisswa, Pequot Lakes and Brainerd Lakes Area, MN real estate.
In addition to its easy-to-use navigation, the Brainerd Lakes Area, MN real estate website combines strategic tools to help the consumer find lifestyle properties within the area. A new search engine optimization strategy was implemented to focus on ranking organically in the search engines for specific keywords that consumers use in searching on popular portals such as Google, Yahoo! and MSN. The areas include Brainerd, Crosslake, Nisswa, Pequot Lakes and Brainerd Lakes Area, MN homes for sale as well as for consumer-driven niches like lake properties.
Tricia Andreassen, CEO/Founder of Pro Step Marketing stated, “Now more than ever it is important to have a web strategy that is consumer-centric. In today’s real estate market, buyers desire to gather information that pertains to their specific needs. By including quick searches for the buyer to find listings, in their price range in one click, this allows them to get their questions answered. In addition, now the seller can see that Up North Properties is extremely knowledgeable in helping buyers find their property quickly and easily. This is a very specific strategy for the Grunewalds’ business.”
The Up North Properties Marketing Team, led by Bill and Joan Grunewald, is affiliated with Edina Realty, Inc. As a highly experienced group of real estate professionals, the team seeks to match investors with quality real estate properties in the Brainerd, Crosslake, Nisswa and Pequot Lakes area. Its REALTORS® eagerly and successfully work together to meet the needs of investors and home-buyers. Approaching real estate as a partnership experience between REALTOR® and client, Up North Properties Marketing Team is fully-equipped to make each real estate experience efficient, pleasant and advantageous every time.
Pro Step Marketing, located in Huntersville, NC, provides real estate web design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so its clients can finally get the results they’ve always wanted from their real estate marketing strategy.
