Spain, a leading Realtor in the Alpharetta real estate market is ranked in the top 100 Nationally for RE/MAX as well as in the top 30 for the Wall Street Journal. Recognizing the shift in the market, Spain realized having a specific marketing plan to assist distressed homeowners was a necessity in the Atlanta Georgia area.
“Our short sale specific site does exactly what it’s supposed to do.” comments Spain. “My site works as an ancillary site to my main site, www.MarkSpain.com. I am mass media marketing agent, so we pull tons of traffic to our main site through all of our marketing efforts as well as with the Pro Step Marketing search engine optimization strategy that is done on our behalf. Once the client reaches my main site, the seller can click the “Facing Foreclosure” tab and go straight to www.GreaterAtlantaForeclosureHelp.com. We put the short sale web address on our newsletter, email signatures, etc., so we get business that comes into the site as well.”
Spain also has experienced first hand how sellers are not forthcoming with their financial challenges. “Homeowners were sharing with me (once I was at the listing table) that they were “under water” and being on their payments. It was then I realized that having a short sale website would allow additional homeowners to know their options and also fee comfortable in the process. We provide critical information to the consumer as the come into our online system.”
From his marketing efforts Mark has experienced measureable results. “This System is a great listing tool! comments Spain, “we have been using it for over a year now and we list 6-10 Short Sales per month. I would highly recommend this system as part of a Short Sale Listing arsenal! Advertise that a specific domain name for your short sale site to your market base. Once the client reaches the site, the Pro Step Marketing Short Sale system will do the rest meaning it would assist you into converting the prospect into a lead by providing the consumer with the information they need to understand what a short sale is, and how you can help save them from foreclosure.”
Tricia Andreassen, CEO/Founder of Pro Step Marketing says Mark’s results are exceptional because he follows a marketing plan. “It’s really about getting the message out through different marketing channels,” says Andreassen. “It’s a combination of web strategy, farming, media ads, and social media ads will power the exposure and lead generation.”
“Pro Step Marketing does an Outstanding Job on their websites,” says Mark “Their staff is super Techie, but it’s their Customer Service that really sets them apart from the Crowd!”
For more information on Pro Step Marketing’s Short Sale systems visit www.ShortSaleMarketingSystem.com or call their customer support department at 866-799-9888.