Solar Velocity Hosts Successful Social Media CRM Seminar

On November 4, 2010, Atlanta’s leading digital marketing agency, Solar Velocity, hosted a seminar that packed the room on the ground-breaking solution of combining client’s CRM systems with social media. The Social Media CRM, or SCRM, has revolutionized processes that aim to leverage prospective and customer databases and creates the relationships that are increasingly necessary for business growth.

While most businesses utilize a CRM for customer data, there is a lack of detail in this process that can be gathered from social media networks that is necessary to better understand clients . A Social CRM is essentially an integrated listening tool that allows businesses to understand their clients on a more intimate level and respond with segmented and customized personas. The real-time data is used to create a unified marketing campaign through online and offline sources. Essentially, a business will know what to say and at what time in order to drive brand awareness, improve customer service, learn more about the customer and, most importantly, convert activities into revenue.             

To learn more about how the Social CRM can help your business, contact Solar Velocity.

About Solar Velocity

Solar Velocity is an award winning, interactive marketing agency that provides innovative and creative results-orientated solutions that maximize profits for clients. Based in Atlanta, Georgia, Solar Velocity designs and develops wide-ranging marketing and technology solutions for clients, from creative web designs and complex web development to developing marketing strategies and branding, services are designed to achieve optimal brand awareness, along with increased sales, profitability, and high client satisfaction.