Unique New Business Book Slated for March 2011

As a brutal business environment meets a soft economy, business leaders and managers are looking for sources of both inspiration and survival. In a compelling new business fable, author Stefan Swanepoel offers a riveting tale of life in Africa’s Serengeti and what lessons it holds for today’s beleaguered business people.

In SURVIVING YOUR SERENGETI: 7 SKILLS TO SUCCEED IN BUSINESS & LIFE (Wiley; hardcover; March 2011), a distracted Sean Spencer and his wife Ashley embark on a three-day visit to Africa. While Sean bemoans the lack of cell phone coverage and is consumed with worry about his business thousands of miles away, Ashley becomes immediately immersed in life in the East African plains. When one of the guides at their remote but luxurious camp turns out to be a former classmate of Sean’s, the trip takes a dramatic turn and he too, becomes engrossed in the animals that rule this untamed land.

By watching seven of the animals in the Serengeti – the enduring wildebeest, the strategic lion, the enterprising crocodile, the efficient cheetah, the graceful giraffe, the risk-taking mongoose and the communicating elephant – Sean and Ashley find their perspectives on business and life rapidly changing. By the time they board the plane home, they realize their lives will never be the same.

“Each skill,” writes Swanepoel, “has the potential to be a wisdom that can change your life and place you on a path toward success. But it is often not just one skill that makes the difference between success or failure, but rather the integration of a few. Some rare individuals have multiple skills and talents, but more often at companies, we create teams with people that have different abilities.”

SURVIVING YOUR SERGENTI is a highly readable tale with a business lesson on every page.

The book is scheduled for publication March 1^st, 2011. For more information visit Amazon.com or www.SerengetiBook.com