“TBI FOR WOMEN” NAMES GEORGE FOREMAN® EVOLVE™ A MUST HAVE ON “EVERY HOLIDAY TV”

“TBI FOR WOMEN” NAMES GEORGE FOREMAN® EVOLVE™ A MUST HAVE ON “EVERY HOLIDAY TV”

The Show will feature this versatile and affordable kitchen appliance that’s changing how we cook nationwide

“EVERY HOLIDAY TV” jumps into its second Fall/Winter Season in 2010 preparing women around the country for the upcoming Fall/Winter Holiday Season.  “EVERY HOLIDAY serves as a survival guide throughout the year, helping women make educated decisions as they prepare for each holiday, and these Winter Specials are no different.

This year, the experts at Every Holiday TV have named, the George Foreman® “Evolve” ™ Grill as the must have item to give or receive this Holiday season.  This grill features eleven grill plates with eight different ways to cook including the ability to bake a pan of muffins or large vegetarian lasagna, while still maintaining the healthy cooking precedence that is expected from the George Foreman® brand. During the program, viewers will find out where they can purchase this electric grill for under $130, and also how they can  enter the TV Shows Sweepstakes online, for a chance to win one.

“Every Holiday viewers will learn how they can continue to cook what they love, only healthier,”  states Carmen Garcia, Director of Brand Portfolio for Applica, parent Company to the George Foreman® Healthy Cooking brand.  “We are pleased to be named “Every Holiday’s 2010 Must Have Gift” this year, and we are confident the viewers will be as pleased with the product as we are.

As the creator of the contact grill and a continuing industry leader in small cooking appliances, the George Foreman® brand has spent the last two decades dedicated to providing practical solutions that help people cook healthier so that they can lead improved lives. From the legendary athlete's fight for better health, the George Foreman® brand was born as the answer to making everyday foods healthier and better-tasting -- in less time than it takes to prepare and cook them using conventional methods like ovens, stovetops or even traditional grills.

Starting with the first indoor contact grill that featured a unique combination of a patented sloped design and George Tough™ nonstick coating, healthy cooking is the foundation of the brand. This same innovative combination is still used in every contact grill made, so fat and grease can drain away from the food as it cooks for healthier meals in minutes.

In 2010, George Foreman® is building on its commitment to develop versatile cooking products that help consumers create a wide range of nutritious, great-tasting food that please the palate while promoting healthy living. Its new line of Healthy Cooking products moves beyond the world of grills, to give even more healthy cooking options. Whether it's a contact grill, griddle, multicooker, searing skillet or countertop oven, George Foreman® has the products necessary to bring healthy meals to the dinner table.

Healthy cooking can be as simple as making just a few changes to the way you prepare food. The Mayo Clinic* recommends the following cooking techniques to prepare healthier meals. All these techniques can be executed using the George Foreman® Healthy Cooking line of appliances which have been identified here.

Ron Secreto, Executive Producer for “Every Holiday”, stated that he was proud of the opportunity to work alongside this industry giant, and feels that the products that the George Foreman®  Brand consistently manufactures, compliment the standards that our viewers have come to expect from our program.

This Fall/Winter “Every Holiday” will focus on more than just entertaining your family and guests, as the programs will also feature stories on gift giving, fashion, travel, decorating, finance, health and safety.  It’s the ultimate survival guide to get you through the busiest time of the year, and be sure to tune in, because just like last year, the show will have an online sweepstakes, where viewers have a chance to win the items featured in the stories on the Show.

The George Foreman® feature will premier twice nationally;  Saturday, December 11 at 7:30 AM EST/PST on Women’s Entertainment-TV, and then again on Lifetime Real Women at 9:00 AM EST/PST.   In addition, this half-hour program will air again nationally on Sunday, December 12 on Lifetime Real Women at 7:00 AM EST/PST.  For local airings, please check with your listing or cable providers as local affiliate airing times have not been released as of the distribution of this press release.

“Every Holiday” is a seasonal program running throughout the year on the Women’s Series “tbi…for women”.  “tbi…the best info” is the Title Brand of four unique ongoing TV Series, “tbi…for women”; “tbi…for men”; “tbi…for business”; and “tbi…for Hispanics” all airing on multiple, targeted National Cable Networks.   “tbi…for women” is comprised of multiple Shows focusing on the needs of the decision maker in each household.  The ½ hour programs airing throughout the year, include titles like “Every Holiday”; Health Specials underwritten by Pharmaceutical Manufacturers like “Innovations in Wound Care”, and Seasonal Programs like “New Year-New You” and “BTS- Back-to-School”.  The Series showcases the best industry leaders in various categories women find important or necessary, and each program gives women the facts, the ideas, and the paths to activating the best solutions for impacting their lives.

About the George Foreman® Division of Applica  The mission of the George Foreman® division is to help today's families meet their goals of healthy eating and healthy lifestyles overall. As the groundbreakers of the indoor grilling category -- and with over ten years as industry leaders -- the George Foreman® division understands better than anyone the innovative technology its customers want in order to cook the healthy, delicious food. Nearly 100 million grills have been sold since the George Foreman® grill originally debuted in 1995. To find out more about the entire product line, visit GeorgeForemanCooking.com

About 3 Screen Productions

3 Screen Productions specializes in integrating client brands into numerous broadcast TV Series and feature films, while producing and distributing its own award winning

educational and episodic TV.    The integration and production teams at 3SP then support the TV and Film marketing and distribution efforts, with aggressive print and online promotion, online content syndication and social marketing.

For more information visit 3screenproductions.com.