The next generation of T-Shirt marketing has been launched with “Shirts In School”, taking the success of an already proven marketing tactic to the next level. A nationwide program, Shirts In School is an initiative that is building a targetable legion of brand ambassadors within the elusive High School and College 14-22 year old demographic.
Consumer brands looking to impact this market will now be able target geographically, as well as by multiple criteria including ethnicity, income, and even interest. Students will have an opportunity to not only make money for themselves, but also raise desperately needed funds for their school, team or chosen organization.
Launched in October 2010, Shirts In School is rapidly building a network of students who will be paid to wear a branded shirt to school, as well as share pictures and videos of the “event” on their own Facebook, Twitter, Formspring and MySpace accounts. In addition to the money they earn each day, they will also be able to direct additional revenue to their school, their team or their organization or club. The supporting brand will have the ability to not only target their desired audience in a live setting, but will also be able to reach these individuals’ extended “sphere of influence” via their (usually gated) online social networks in a highly cost-effective and quantifiable manner.
Shirts In Schools offers local, regional and national brands the opportunity to directly impact the youth market in a chosen geographic area in a dynamic and personalized manner never before available, and gives them access to the “inner sanctum” of the consumers they are trying to reach in a testimonial-based context. “Faced with the highest level of teen unemployment in sixty years, we recognized a staggering opportunity to couple their desire for income with their passion for sharing” explained Rich Whitney, President of Shirts In School. “At the same time, we felt that we could empower these students by tying their efforts to the support of activities and causes they’re committed to.”
Erik Lowe, a High School Sophomore in Central Massachusetts who will serve as one of the company’s spokespeople explained, “The chance to make some money and raise money for stuff I’m interested in, simply for doing things I pretty much already do, is great. And to do it only for brands I believe in makes it better. If I don’t like the company, I don’t have to wear their shirt. It’s pretty cool.”
Shirts In Schools is currently accepting online registrations for student ambassadors across the country at http://www.ShirtsInSchool.com . They expect to begin paid campaigns in the first quarter of 2011.
Contact:
Richard Whitney / Rich (at) ShirtsInSchool (dot) com
1.800.808.6669
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