PostcardMania CEO, Joy Gendusa said she is fed-up with all the negative hype in the media on the US economy being in recession. In an effort to calm her 78,000-plus database of small business owners, she forwarded a letter to them from her personal financial advisor to calm fears.
The letter details the official definition of recession and the “subjective” one being touted by the media. It also contains the GDP metrics of the past quarters which, despite negativity in the press, are increasing. The article also gives the long-term solution to the problem.
“The way to survive this economic environment is to produce and promote like crazy. Flourish and prosper despite all of the economic suppression and false data,” the article said, “Take a portion of what you earn and buy long-term investments in the stock market. It is on sale and could be valued today 40% off of its real value (according to Brian Wesbury, a top economist).”
Gendusa hopes the information will calm her database and encourage them to stay positive and expand their business despite the barriers.
To read the entire letter, click here.
About PostcardMania:
PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. PostcardMania has seen positive expansion every year since its inception and has won many awards for creativity and marketing farsightedness, best business practices and expansion. Joy Gendusa began PostcardMania in 1998 with zero investment capital. By 2007 revenues reached nearly $19 million and the company now employs over 160 people, prints 4 million and mails 2 million postcards each week representing more than 31,000 customers nationally in over 350 industries. Visit http://www.postcardmania.com/
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