Google’s identification of scores for PPC advertising customers might be costing them some money. And, this has been happening for a while now.
Advertisers Saw a Drop in Their Ratings
Although Google’s explanation made it very clear that the ad serving will not be affected and that the system was just showing the score incorrectly and low only on the account interface, advertisers are admittedly worried about the drop in their ratings. This might result in their business being less competitive, and cost them higher pay per click. The search engine giant says that it is just a reporting error.
Trust
The error had been corrected, but recently another such error had cropped up, which has been taken up as a serious priority by Google’s analysts. These issues began in October, and it has been re-occurring. But people as well as online advertisers trust Barry Schwartz’s word, and they look forward to the issue being fixed in a short time period.
Any Change Matters
SEO and PPC campaigns are maximally affected by any changes made in Google’s algorithms, and while Google is evolving it is also very important for online advertisers and businesses to evolve and keep up their SEO efforts for the same. SEO Optimization efforts help websites gain more traffic and revenue if they are pointed in the right direction. Websites can gain page ranks, and land on higher search results if they are authentic and offer genuine information. There is not too many companies that should not take this important, certainly not medium to smaller size ones.
