As
Americans prepare to make their annual deposit into the government’s account,
tax preparers all over the country are looking for ways to secure as much business
as possible.
For
many tax preparers, direct mail postcards are the way to go. By providing an
accessible platform that raises name recognition without an envelope to open,
postcards have quickly become the go-to form of marketing for preparers who need
to bring in new clients.
"I've
tried everything,” says Rich Contardi of Sharp Bookkeeping Service, ”telemarketing,
yellow pages, radio, you name it, and the only thing that has worked for me is
postcards. We get 5 new clients a month and we net more than $60,000 over the
lifetime of each customer.”
Sharp
Bookkeeping Service trusts their marketing to PostcardMania, a company that
more and more tax professionals are turning to because of their turn-key
marketing options including direct mail postcards, email marketing and mailing
lists.
"The
email marketing services from PostcardMania will definitely help develop my
business on to a higher level,” reports Tom Beaton of Beaton Accounting, who
has had success with many marketing services from PostcardMania. “I'm very
impressed with the design and the entire process went smooth as silk!"
PostcardMania
Founder and CEO, Joy Gendusa, says she understands what tax professionals need
and even shows them what has worked in the past and that’s why they tend to
choose her company.
“In
an industry like [tax preparation], the key is to be on top of the prospect’s
mind when it comes time for them to file taxes,” says Gendusa. “The best way to
do that is with a repetitive postcard campaign because people remember what they
continually see. It’s a basic principle, but it always works. My whole business
is based on it!”
As
long as the results keep coming, she can expect more and more business from tax
professionals this year and in years to come.
About PostcardMania:
PostcardMania is one of the nation’s most effective
marketing companies specializing in lead generation for small to large-sized
businesses. They were featured on the Inc. 500 and 5,000 lists and offer
complete marketing campaigns with graphic design, printing, mailing list
acquisition, mailing services, website development and email marketing services
— all while continuing to educate clients with free marketing advice.
In a year where most marketing firms are cutting back,
PostcardMania continues to grow, printing 4 million and mailing 2 million
postcards each week and representing more than 40,000 customers in over 350
industries. Visit www.postcardmania.com.
