Atlanta, GA 11/30/2010 11:28:39 PM
Madonna has opened her first gym in Mexico.
The 'Celebration' hitmaker - well known for her intense
workout regime and sporty physique - attended the opening of the Hard
Candy Fitness centre in Mexico City yesterday (29.11.10) and noted the
name was an important part of the "sexy" brand.
She said: "It's a sexy name that gives you the opportunity to have fun
and to build strength as far as the imagination will allow."
The 52-year-old singer added she was not skimping on price with the
gyms, which will eventually be launched worldwide, and plans for them
to be "first-class" fitness establishments.
She said: "If any of you have seen my shows, you know that I don't
skimp on them and the same is true for the gym. We spend what it takes
to make a globally first-class gym."
In addition to cutting the ribbon at the gym, Madonna also gave a dance
class to 20 handpicked members to music from DJ Paul Oakenfold.
Discussing the decision to launch the gyms in Mexico, Madonna said in a
statement last week she hoped the establishment could be "fine-tuned"
before being rolled out worldwide.
She said: "Our plan is to use Mexico as a place to fine-tune our brand
and then expand it to other countries and, in the long term, develop a
global brand that includes the United States."
