In Battle For Media Coverage, McCain and Obama Often Trade the Lead

Coverage of Barack Obama and John McCain in the news has nearly tripled since August 17^th, according to a new graph release by Trendrr, the web tracking and trending service recently launched by Wiredset. According to the results, John McCain was mentioned in 351,954 news stories on Sept 22, 2008, up from 120,821 since August 17^th. Coverage of Sen. Obama, which was as low as 128,724 on August 19^th, also catapulted to 334,799 results during the same period. The analysis shows that McCain holds a slight lead despite trailing Obama in news coverage for much of the election season. To see alternate dates, or compare this coverage to other topics, go to Trendrr.com.

About Trendrr

Trendrr is an online service that tracks and graphs consumption trends and activity across the digital spectrum, including social networks, blogs, torrents, Amazon, Craigslist, Twitter, Google News and dozens of leading video sites. The platform allows users to easily track dynamic data trends over time; compare and mash up data using a virtual scratch pad, and share findings via embed codes, links and easy data exporting. Whether tracking the number of plays for a song across Myspace, the aggregate views and engagement data for a content segment on Youtube, the number of blog posts about a topic, or the news halo around any given company, person or term, Trendrr captures and illustrates accurate, real time market intelligence in an easy to use, digestible format. Designed as a dynamic service for individuals who want to track trends for free with an enterprise level solution for businesses, Trendrr reveals the truth behind consumption on the web.

Contact: Jason Damata 917-279-8706 jason(at)fabricmedia.net