Lake Norman, NC real estate team utilizes Pro Step Marketing to develop new online marketing strategy

Pro Step Marketing, a real estate-focused web strategy and brand development firm, worked with The Family Matters Team of Mooresville, NC to develop a comprehensive marketing strategy to expand their online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.

Visitors using the new custom website will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. Available properties, including new homes and those in a variety of subdivisions in Denver, Mooresville and Statesville, NC real estate markets are easily accessible to site users – only one or two clicks away.  Additionally, site visitors can access information regarding The Family Matters Team’s recommended home builders and the necessary permits for renovating or building a new home in the Lake Norman area of North Carolina.

By utilizing the latest search engine optimization programs, the Denver, Mooresville and Statesville, NC real estate website will move up in the natural search engine rankings on such major search engines as Yahoo!, Google and MSN. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet. Rankings vary depending on the search engine.

The Family Matters Team, led by Wendy Smith and Lisa Crabtree, is a team of Denver, Mooresville and Statesville real estate professionals who go out of their way to assist buyers and sellers. The Family Matters Team has even adopted a slogan, “Building Relationships One House at a Time,” to emphasis their focus on providing quality service and specialized attention to each client in order to successfully complete any real estate transaction. The Family Matters Team used Pro Step Marketing’s knowledge and experience to guide them through the development of the new website to further assist their clients.

“We have had a great experience with Pro Step Marketing. Everyone has been very helpful and patient as we gathered information and in pulling it all together. We would highly recommend them,” said Crabtree. “In today’s market, folks are looking for eye-catching products and information, and Pro Step Marketing’s site has allowed us to make a statement. This site is loaded with information about our area, market availability and tons of general information for buyers and sellers.”

Pro Step Marketing, located in Huntersville, NC, provides real estate web design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they've always wanted from their real estate marketing strategy.