PostcardMania has always been alert to the type of companies they accepted as clients and have had clear-cut policy on industries they would not be able to service. It has been their company policy that they will not service or assist any group or organization involved in destructive activities even when purported as being helpful.
PostcardMania’s CEO says in order for PostcardMania to stay clear in their intention to help companies that are making an honest living and trying to do what is right for humankind, her sales staff is alert for those that aren’t, i.e. business scams, pornography, harmful FDA-labeled “black-box” drugs for children, decriminalization of marijuana, etc.
“Over the years we have turned down a lot of money,” says CEO Gendusa. “I like that I can sleep at night. Money made from helping to promote unethical products or services would weigh heavy on me – I have two kids and 160 staff and I have to set a stellar example.”
PostcardMania has won awards for helping other companies expand through the use of direct mail marketing techniques. The company feels they are also helping the economy. The more promotion that is circulating around the nation, the more business there is that is being transacted, which they say is healthy for the nation’s financial welfare.
“Less [direct mail] circulating for spurious reasons is also healthier,” said Gendusa.
About PostcardMania:
PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. PostcardMania has seen positive expansion every year since its inception and has won many awards for creativity and marketing farsightedness, best business practices and expansion. Joy Gendusa began PostcardMania in 1998 with zero investment capital. By 2007 revenues reached nearly $19 million and the company now employs over 160 people, prints 4 million and mails 2 million postcards each week representing more than 31,000 customers nationally in over 350 industries. Visit www.postcardmania.com
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