As
consumers tighten their spending belts, many are cutting back on “luxury”
services. This doesn’t bode well for the home-cleaning industry, but it hasn’t
stopped Merry Maids franchisee owner Rob Mascari from increasing his revenue
over the past five years.
"We
have seen growth each year, year over year, even through a difficult
economy...we're anticipating somewhere between 5–10% growth a year."
The
key, he says, is consistency in his postcard mailings. He doesn’t expect
immediate results, but patiently waits to see if his marketing campaigns perform
— and they do.
PostcardMania,
a
“Rob
has always been a consistent marketer. He mails out 1,000 cards per week for
each of his locations,” says PostcardMania Founder and CEO, Joy Gendusa. “He
gets about 3–4 new customers per week, which turn into about $15,000 in total
new revenue overall for the lifetime of each customer…Rob found something that
works for his business and it just makes sense to stick with it!.”
Mascari
plans to continue his consistent approach to marketing in the New Year and
hopes to gain even more ground in 2011.
About PostcardMania:
PostcardMania is one of the
nation’s most effective marketing companies specializing in lead generation for
small to large-sized businesses. They were featured on the Inc. 500 and 5,000
lists and offer complete marketing campaigns with graphic design, printing,
mailing list acquisition, mailing services, website development and email
marketing services — all while continuing to educate clients with free marketing
advice.
In a year where most marketing firms are cutting back,
PostcardMania continues to grow, printing 4 million and mailing 2 million
postcards each week and representing more than 40,000 customers in over 350
industries. Visit www.postcardmania.com.
