The three up-and-coming acts were announced as nominees
today (10.12.10), with the eventual recipient of the accolade to be revealed on
15 December - the same day voting for the other BRIT Awards closes.
The BRITs Critics' Choice Award in association with War
Child is presented to new British acts tipped for mainstream success in the
forthcoming years, as chosen by a team of music experts.
The prize is open to artists signed to a label who are
set to release their debut albums in 2011.
Ben Knowles, Music Director of War Child, said: "The
support of the British music industry and its leading artists has been vital to
War Child's ability to carry out life changing work for 15 years. The Critics'
Choice Awards celebrates the healthy future of British music, something we are
very proud to be associated with.
Previous recipients of the award include Ellie Goulding
last year, Florence and the Machine in 2009 and the ever first recipient of the honor, 'Chasing Pavements' hitmaker Adele, in 2008.
The BRIT Awards 2011 will take place at The O2 in London
on 15 February 2011.
