News / Education
Oceana Announces 2008 “Adopt a Sea Creature” Holiday Gift Program
Group expands choices for annual adoption drive in support of ocean conservation
Oceana is expanding its symbolic creature adoption program this year, allowing holiday shoppers to symbolically adopt one of 10 marine creatures and receive a matching marine creature cookie cutter. Participants will also be able to symbolically adopt one of four marine creatures and receive matching plush toys. Other premiums include an Oceana baking mitt, a personalized adoption certificate and special gift packaging.
“Whether for you or a loved one, Oceana's cookie cutters and stuffed animals are a great reminder that our ocean creatures and oceans need protection,” said Maureen McGregor, Oceana’s Director of e-Activism and Marketing. “Science tells us we may only have a few decades left to bring our oceans back from the brink of irreversible collapse."
Visitors to Oceana’s online adoption center will first be presented with images of 10 different adoption choices including a dolphin, shark, turtle, octopus, whale, penguin, polar bear and seal. After selecting a creature, visitors will be led to an online fulfillment page, where they can then select one of 6 donation levels. In return, gift recipients can receive matching cookie cutters or plush toys. The baking sets come with a sugar cookie recipe and an Oceana baking mitt (as an extra premium). Those who adopt can also personalize their adoption certificates for the marine creatures, frame the resulting certificates and have any of the adopted creatures or premiums wrapped as gifts for their family and friends.
“The cookie cutters are perfect for families to enjoy together; they’re fun to bake with and you can be creative with cookie decorations - the stuffed animals are meaningful for anyone because they remind people of the actual marine creatures their donation helps protect,” said McGregor.
As part of this years program, Oceana is renewing its partnership with Warren Brown, star of the Food Network’s show Sugar Rush. Brown, along with his chain of Washington-based Cake Love bakeries has once again donated special sugar cookie recipe that was exclusively designed for this program in 2007.
For further details on Oceana’s holiday program, including available high-resolution images visit: www.Oceana.org/north-america/media-center/cookie-cutter-media-kit. All marine creatures available for adoption can be viewed at Oceana’s online adoption center, where donors can make adoptions throughout the year at www.oceana.org/adopt. Donation levels for the program range from $35 to $150.
For more information about Oceana’s mission to protect the world’s oceans, visit http://www.oceana.org/support.
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Oceana campaigns to protect and restore the world's oceans. Its teams of marine scientists, economists, lawyers and advocates win specific and concrete policy changes to reduce pollution and to prevent the irreversible collapse of fish populations, marine mammals and other sea life. Global in scope and dedicated to conservation, Oceana's campaigners are based in North America (Washington, DC; New York, NY; Boston, MA; St. Petersburg, FL; Juneau and Anchorage, AK; Monterey, CA; and Portland, OR), Europe (Madrid, Spain; Brussels, Belgium) and South America (Santiago, Chile). More than 300,000 members and e-activists in over 150 countries have already joined Oceana. For more information, please visit www.Oceana.org.
Oceana campaigns to protect and restore the world's oceans. Its teams of marine scientists, economists, lawyers and advocates win specific and concrete policy changes to reduce pollution and to prevent the irreversible collapse of fish populations, marine mammals and other sea life. Global in scope and dedicated to conservation, Oceana's campaigners are based in North America (Washington, DC; New York, NY; Boston, MA; St. Petersburg, FL; Juneau and Anchorage, AK; Monterey, CA; and Portland, OR), Europe (Madrid, Spain; Brussels, Belgium) and South America (Santiago, Chile). More than 300,000 members and e-activists in over 150 countries have already joined Oceana. For more information, please visit www.Oceana.org.
