Physical Therapist Finds Cure to Slow Economy

By using statistics to track his marketing, Nula discovered that when he increased the number of postcards he mailed out, more patients came into his practice.

Since starting with his marketing firm, PostcardMania, in 2005 he has been satisfied with the results. But in 2008, he noticed his inflow of new patients flat lining. To reverse this, PostcardMania recommended increasing his outflow of postcards to prospects. Although it seemed counterintuitive, he decided to try it.

"There was a very clear statistical significance six weeks from increasing our outflow,” he reports. “We [started] to see an increase in new patients."

From then on he’s been a firm believer in increasing marketing during the tough times — and Elite Physical Therapy has done just fine through the recession.

“Outflow (marketing) has a direct effect on inflow (new clients or patients). That is a principle we understand and implement at PostcardMania,” says Founder and CEO Joy Gendusa. “I built my business on it, and I advise all my clients to do the same.”

With 47,000+ clients, it’s a principle that seems to be working across all industry lines.

About PostcardMania:

PostcardMania is one of the nation’s most effective marketing companies specializing in lead generation for small to large-sized businesses. They were featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.

In a year where most marketing firms are cutting back, PostcardMania continues to grow, printing 4 million and mailing 2 million postcards each week and representing more than 40,000 customers in over 350 industries. Visit www.postcardmania.com.