Top Book Trailer Producer to Share Online Video Marketing Secrets

Publishers and industry leaders will tap on new media promotional expert Sheila English, who coined the phrase "book trailers," at two upcoming conferences. Considered an outstanding contributor in digital marketing for book publishers, the CEO of Circle of Seven (COS) Productions will speak on Viral Marketing at Book Publishers Northwest Conference in Seattle November 11th.  English is also slated to cover Online Marketing Opportunities in Portland November 14^th at the Pub West's National Publishing Conference and Book Industry Trade Show.

English explains that while she's been the focus of technology shows including award winning online show "Ask the Experts" and Fast Company's tech geek blogger Robert Scoble, "My roots are in the publishing industry. We're ending the year on a high note with greater book distribution outlets signing on with COS such as Transit TV which puts our videos in front of 10 million people." English reports more companies now onboard with COS include Jivox, a new video ad syndication company, along with companies that deal with online video distribution such as DailyMotion, Blinkx, and TubeMogul.

Said English, "When we started in 2002 there was no YouTube. We had to create relationships right away that would allow for greater distribution. So when MySpace and YouTube became popular in 2006 we were ready to utilize those venues."

"I learned a lot from my experiences with tech companies,traditional media, and leading publishing groups." English continues "There was really no one to guide me in the beginning. It was trial and error when it came to online book marketing back then. My greatest influence would have to be best-selling author Christine Feehan who is also passionate about online marketing. Later on I was impacted by Douglas Clegg's book on marketing and his expert advice."

Enlgish said she'll be rolling out 2009 engaged in more promotions, ongoing R&D marketing efforts, and new campaigns such as working with the University of Central Florida to promote children's literacy using new media technology.

About Circle of Seven (COS) Productions
 
Early success for Sheila English, CEO, COS Productions started by promoting mainly fiction novels. COS is well-known for their teams' collective cutting edge marketing expertise in online video book production. COS started producing book trailers in 2002, and English trademarked the term by 2003.

Considered one of the leading contributors for raising industry standards along with pioneering today's hottest marketing trend in publishing, COS Productions continues to take the lead in social media marketing and online book marketing. The company's story continues to be followed by Newsweek, The Wall Street Journal, NPR, New York A.M., Publisher's Weekly and recently English was interviewed by the New York Times.  

COS established an R&D division resulting in diversifying the company's services and audiences. An eBook campaign with focus on increasing children's literacy is slated to roll-out in 2009.

Sheila English's recent releases & features

English released an eBook in 2008 entitled The Book Trailer Revolution: Book Marketing and Promotion through Digital Video that covers what does and doesn't work with online video for books. The author also released a popular white paper entitled Residual Marketing Effect that examines studies about how proper video SEO creates organic search. She was recently featured as a speaker at the Book Expo America in Los Angeles, CA last May to discuss Digital Bundling.