World Demand for Lawn and Garden Consumables to Reach $15.7 Billion in 2014

Global demand for lawn and garden consumables is forecast to increase 4.3 percent per year to $15.7 billion in 2014.  The bedrock US market, which accounted for roughly 54 percent of the global total in 2009, will continue to influence growth trends in the aggregate.  A turnaround in the US housing market, as well as continued consumer enthusiasm for lawn and garden care and a renewed interest in food gardening, will drive gains.  These and other trends are presented in World Lawn & Garden Consumables, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

Seeds, fertilizers and growing media will provide fast growth through 2014.  Seed demand will benefit from improved consumption of grass seed in the large US market.  An increased interest in food gardening will continue to provide opportunities for vegetable, fruit and herb seeds.  Growth for fertilizer will reflect its use in both lawn care and food gardening.  Growing media will benefit from expanding consumer preferences for value-added products such as premium soils.  Pesticide use will be limited as more legislation is enacted throughout the world that restricts the use of these chemicals.  However, these products will remain necessary, and the more efficient and environmentally friendly pesticides will experience favorable gains.

North America and Western Europe will continue to be the dominant regional markets, together comprising over three-quarters of total demand in 2014.  These developed areas generally have a high percentage of households with lawns, as well as high per capita income levels that allow for discretionary spending.  Increased interest in home gardening in developed countries will boost demand for a variety of consumables, such as flower and vegetable seeds, mulch, growing media, and fertilizers.  These regions also support the vast majority of the world’s golf courses.

The most rapid growth in lawn and garden consumables demand is forecast for the developing areas of Asia, Central and South America, and the Africa/Mideast region.  Despite large populations, these areas will remain relatively small markets for lawn and garden consumables due to several factors, including low income levels, and geographic and cultural conditions.  Nevertheless, as personal income levels grow and individuals have the monetary resources for nonessential items, the importance of having aesthetically pleasing surroundings will also likely increase, providing opportunities for lawn and garden consumables.

The Freedonia Group is a leading international business research company, founded in 1985, that publishes more than 100 industry research studies annually. This industry analysis provides an unbiased outlook and a reliable assessment of an industry and includes product segmentation and demand forecasts, industry trends, demand history, threats and opportunities, competitive strategies, market share determinations and company profiles.