Small businesses are making a financial comeback and PostcardMania is living proof. The Clearwater-based marketing firm posted record profits, within its twelve year history, reaching highest ever sales for the week, month and year — and they’re hiring. Will this be the trend for other small businesses this year?
The majority of PostcardMania’s customers are small businesses too and
although this may not be an official mercury rising of the economy thermometer,
it is definitely an indicator that small businesses are done waiting for the
government or banks to help them.
“For a while, sure, you'll hear me and other entrepreneurs rant about a bad economy — but after a while the bad economy is just 'the economy' and we have to figure out how to survive and grow despite it.” says Joy Gendusa, Founder and CEO of PostcardMania.
Other businesses are experiencing growth, too. Take a look at Affordable
Health Insurance, who increased their revenue 34% in the past 3 years,
according to Inc. Magazine.
“Our previous best year was 2007,” Rob Bradshaw, PostcardMania’s
Senior VP of Sales, reports, “just before our industry really felt the effects
of the recession. What we’re most proud of, though, is improving 13.75% over
last year — in similar economic conditions.”
These numbers put firepower behind the philosophy that
PostcardMania preaches to their clients. By continuing to market despite the
downturn, they were able to shake off the economy earlier than most.
“Keep marketing. That’s what I tell our clients,” Gendusa
says. “It takes guts, but the payoff is there for those who stick with it.”
It’s hard to argue with success.
About PostcardMania:
PostcardMania is one of the nation’s most effective
marketing companies specializing in lead generation for small to large-sized
businesses. They were featured on the Inc. 500 and 5,000 lists and offer
complete marketing campaigns with graphic design, printing, mailing list
acquisition, mailing services, website development and email marketing services
— all while continuing to educate clients with free marketing advice.
In a year where most marketing firms are cutting back, PostcardMania continues to grow, printing 4 million and mailing 2 million postcards each week and representing more than 40,000 customers in over 350 industries. Visit www.postcardmania.com.
