Bethlehem 1/15/2011 3:02:18 AM
News / Business

Devastating Queensland Flooding to Have Big Impact on Australian Economy

Severe flooding has crippled Brisbane, the 3rd largest city in Australia, with devastating results. Tens of thousands of homes and businesses are projected to sustain severe damage by the floods and at least 22 lives have been claimed with dozens still missing. Heavy rain during Australia’s wet season, which typically lasts through March, is to blame for the overflowing rivers and creeks, however, there is a much larger force driving these heavy rain events. In 1974 and 1955, comparable widespread, severe flooding swept across southeast Queensland with similar, devastating results. Like 1974 and 1955, today we are experiencing a strong La Niña event which is playing a big role in fueling the heavy rain.

The www.wt360.com forecast for Brisbane shows that the heavy rain is projected to slacken within the next 2 weeks, however, the rainy season in eastern Australia is far from over and so is La Niña, which is expected to gradually weaken through the southern hemisphere’s Autumn. Rainfall is forecast to be above normal for February and March 2011 in eastern Australia (see maps here) so Queensland may not be out of the woods yet. On the bright side, impacts from a tropical cyclone appear to be unlikely for the next couple of weeks in eastern Australia.

The Australian economy is taking a major blow from this natural disaster as the agricultural rich region of southeast Queensland is getting virtually consumed by flood waters, as seen in this satellite image of Ipswich, a suburb of Brisbane.

The coal industry in Queensland has shut down costing millions in deferred exports and impacting global prices. Vegetable, fruit and sugarcane crops have been wiped out causing food prices to skyrocket across eastern Australia. Industry experts predict that the flooding could cut 1% off of growth in Queensland which is equivalent to AUS$13 billion and 0.3% of Australia’s GDP. Queensland Premier Anna Bligh stated that cleanup and restoration costs could be of post-war proportions. Additionally, the flood threatens to jeopardize the Australian government’s pledge to return to surplus by 2012-2013 as financial aid assistance will put a strain on the budget. This event could end up being the single, costliest natural disaster in the history of Australia. Although flooding in Brisbane is reported to be not as severe as the 1974 floods, major development of previously unoccupied land in the city has put more people and property at risk.

To view the short and long-range forecast for Brisbane or any location in the world, visit www.wt360.com

###

About Weather Trends International:  The global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial equity and commodity analysts.  Clients include some of the world’s most respected and successful companies like Wal-Mart, ASDA, Target, Kohl’s, AutoZone, Sherwin-Williams, Anheuser-Busch, Johnson & Johnson, 3M, SC Johnson, JP Morgan, Agway, Hershey’s and over a hundred fifty others.  Its business centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help "manage the weather risk”.  Utilizing technology first developed in the early 1990s, Weather Trends International’s unique statistical math based trade secret formula forecasting methodology projects temperature, precipitation and snowfall trends by day and week a year-ahead for 720,000 locations across the globe (all 195 countries) with an industry leading 75% to 95% accuracy.  WTI is recipient of 6 business/technology awards this year:  2009 winner of the Red Herring North America technology award, 2009 winner of the American Business Award for Most Innovative Company of the Year, International Business Award for Most Innovative Company of the Year in North America and Forbes #5 Most Promising Company of the year.  Offices in Bethlehem, PA, and Bentonville, AR.  Visit http://www.wxtrends.com/ or http://www.myskeye.com/ for more information and check out our new consumer website Weather Trends 360  to see your local year-ahead weather forecast.