The Internet has changed the playing field in every business there is. This is nothing new. Not only has it made the world flatter it has allowed Information to be found at an unprecedented rate. One of the premier companies of our time has been dominated this landscape and it goes by the likes of Google. Google has made an online rule book that others should know. They wrote this rule book because so many companies depend on them. They earned this right by creating a search algorithm that others cannot touch but several others have attempted to duplicate.
The Yellow Pages: A Waste of Paper
Most Internet users depend on search engines and online directories to locate certain information. In fact, it is 81% of Internet users who are involved in this mad scramble for information. If someone wants to find a company that can paint their house, they can use the yellow pages or the Internet. The yellow pages are slowly become obsolete if it is not already. That bulky book does not have the latest information on there that is the most current, it may have some phone numbers but an Internet website explains the details, the guts, of the company; a lot more than a flashy title which is all the yellow pages ever did. How does a potential customer find that information? Well, they use an Internet search engine, primarily Google.
A Dynamic and Lucrative Circle
If you want to compete in this game you need to have SEO Optimization as your main goal. You need to have your website contain relevant content that appeals to customers. This will bring you more business, making Google knock you higher up in the listings because you have taken SEO Optimization seriously. Google will reward you since you are delivering the information that attracts more Internet viewers, this is a financial merry go round that hovers around SEO Optimization.
