mFortune has now launched a new TV advertising campaign for its highly popular mobile bingo game mmmbingo, that will run for eight weeks on ITV1, the UK’s top commercial channel. The ad will appear every day during popular daytime viewing, reaching a target audience of 5 million adults.
The mFortune ad invites users to text “Bingo” to a five digit number to download the software for free, and receive a free £5 bonus to play, and keep the winnings.
This ad campaign will benefit UK affiliates who promote mFortune, as the number of users searching for mFortune online is expected to increase dramatically. In addition, user confidence in the brand is likely to increase, resulting in a boost in conversion rates and user loyalty.
“We are really excited about this new advertising campaign,” said Director Simon Wilson from In Touch Games Ltd, which owns and operates mFortune Mobile Casino. “We have produced a brand new high quality ad, which I am confident has the impact to bring the required results in terms of attracting new players. This will be a great support to the activities of our affiliates.”
mFortune Bingo offers the biggest bonuses of any mobile bingo game. First deposits are matched 100% up to £200, and mFortune also features a £5 real money no deposit bonus. Bonuses are combined with great games that are effortless to play, alongside chat rooms and weekly prizes, making mFortune Bingo the UK’s leading mobile bingo game.
mFortune’s affiliate programme is powered by the Income Access iGaming affiliate marketing software, and is part of their iGaming network. Through this partnership, mFortune offers the capability to set up exclusive SMS short codes, allowing affiliates to promote to mobile users offline or on the web with full tracking capability.
“mFortune puts a strong emphasis on promoting their brand and mobile playing experience, and if their last TV campaigns are any indication of what is to come through this one, this is an ideal time for mobile affiliates and UK casino affiliates to join this affiliate programme,” said Income Access CEO, Nicky Senyard.
mFortune supports over 400 mobile handsets, including the iPhone and Blackberry and supports both WEB and WAP affiliates.
About mFortune Mobile Casino
mFortune Mobile Casino is owned and operated by In Touch Games Ltd, a well known manufacturer of coin-operated gambling machines, and is licensed by the UK gambling commission. mFortune is fast becoming the number one mobile phone casino in UK, supporting over 400 mobile handsets, including the iPhone. mFortune features 10 high quality 3D Java games including bingo & Live H2H Dog Racing, both with real time admin & live chat. The mFortune affiliate program supports both WEB and WAP affiliates, and is hosted exclusively through the Income Access affiliate network.
CONTACT INFORMATION
Simon Wilson
mFortune
sales@mfortune.co.uk
About Income Access
As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customisation has allowed Income Access to partner with over 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, Sportingbet, Jackpotjoy, Centrebet.com and Bingo.com.
CONTACT INFORMATION
Nicky Senyard
Income Access
+1 514 849 8595
www.incomeaccess.com
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