Jenny McCarthy has created her own bedding line for infants and babies.
The blonde beauty - who has an eight-year-old son Evan - teamed up with firm Pem America to design Too Good by Jenny for youngsters in the first year of their lives.
She told People magazine: "I wanted to continue doing, what I've been doing with kids and parents for a while. And one thing I've always pressed for is recognising the fact that safety starts in that first year of life when babies are in the crib.
"I wanted to make something that's a little better than what's on the shelf next to it. I wanted people to trust it.
"I wanted to work with people who knew what they were doing, had good factories and were willing to test and retest for chemicals. Pem America was all for it."
Some pieces in the collection - which includes sheets, comforters, bumpers, wall hangings, bed skirts and more - are organic, while the entire line is non-toxic.
She said: "Your newborn is in that nursery a lot - all a newborn does is sleep. So you have to make sure that room is so safe."
A percentage of proceeds from bedding sales are donated to Jenny's charity, Generation Rescue, which gives grants to families making less than $25,000 per year and raising a child with autism, which her son suffers from.