'This Morning' has been blasted after Louie Spence was seen waxing men's bottoms live on TV.
The ITV1 morning show was flooded with complaints from angry viewers after five hairy volunteers were seen lying on couches as the camp dancer tidied up their nether regions.
While hosts Ben Shepherd and Holly Willoughby were chuckling with laughter behind their cue cards as they chatted with the burly blokes, a string of viewers didn't see the funny side.
One complained: "It put me off my lunch."
Meanwhile, twitter was also flooded with a barrage of comments from annoyed fans.
One tweeted: "The bums were so hairy it was so off-putting, no-one wants to see that kind of thing on TV.
"Do we really need to see Louie Spence waxing dude's asses on 'This Morning'? You wouldn't get that on 'Richard and Judy'."
However, ITV bosses have defended the stunt, saying: "We cover a wide range of human interest topics and product testing."