Last week Joy Gendusa “went off the marketing rails” so to speak and gave away over 60,000 free website critiques to her customer database in the launch of PostcardMania’s newest product line, websites. 85% of prospects today visit a website before buying – a statistic which Gendusa saw critical to ensuring her customers got good response with their direct mail postcard mailings.
Gendusa’s expansion into the website business was not on a whim, but after an internal investigation into a cross-section of her customer database. Out of 450 postcards that PostcardMania delivered – either mailed or shipped – within a 2-week period, Gendusa went to every single website that was listed on each card. She found what she describes as a “horrifying fact” – the websites overall were decent looking (some even gorgeous) BUT they were horrible in terms of being a marketing tool – something that would generate leads or sales.
When Gendusa started PostcardMania, she made the distinct decision to sell one product, one service. But after 10 years, she said she finally realized that offering other items that increased the return on investment for her clients was part of her overall responsibility to them. Gendusa's executives are still in shock though, at the 60,000 website critiques she gave away last week.
About PostcardMania:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc. Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2007 revenues at nearly $19,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs over 150 people and prints 4 million and mails 2 million postcards representing more than 31,000 customers in over 350 industries each week. Visit www.postcardmania.com
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