Kristen Bell becomes face of Neutrogena

Kristen Bell has become the new face of Neutrogena.

The 'Burlesque' beauty has reportedly signed a deal with the cosmetics firm to appear in a new campaign for the Neutrogena Naturals line, which she is said to have already shot.

A source told website E! Online: "She's got an all-American look that is very relatable for a lot of women. She is a great fit for the brand."

Kristen is the latest celebrity to promote Neutrogena, following in the footsteps of Jennifer Garner, Vanessa Hudgens and Hayden Panettiere.

Kristen, 30, recently revealed she is fed up being thought of as "cute" and wants to be considered for more adult movie roles.

The actress said: "Cute is great but you get it a lot and you want to scratch your face off. It's like, I'm not f**ing cute, you f**k. I am a woman and I am voluptuous.

"I need to get out of teenageville. It's not that I dislike it, I've just had my fill."