Central Arkansas real estate team works with Pro Step Marketing to develop new online marketing strategy

Pro Step Marketing, a real estate-focused web strategy and brand development firm, worked with Scott Cobb of Truman Ball and Associates, located in Benton, AR, to develop a comprehensive marketing strategy to expand their online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.

Visitors using the new custom website, branded specifically for Truman Ball and Associates, will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. Visitors to the new website can search for a variety of Benton, Little Rock, Bryant and surrounding areas real estate for sale. The Truman Ball and Associates’ new website also provides users with information about relocating and living in the Central Arkansas area.

By utilizing the latest search engine optimization programs, the Benton, AR real estate website will move up in the natural search engine rankings on such major search engines as Yahoo!, Google and MSN. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet. Rankings vary depending on the search engine.

Cobb, the principal broker of the Truman Ball and Associates team, leads a group of Central Arkansas real estate professionals dedicated to helping their clients find exactly what they want in their next transaction. The well-respected and successful Truman Ball and Associates used Pro Step Marketing’s knowledge and experience to guide them through the development of the new website to further assist their clients in Benton, Little Rock, Bryant and other Central Arkansas locations.

“We know that a vast majority of home buyers and sellers begin their research on the web, and that means we need to have the best resources to aid them. Pro Step Marketing has provided an awesome solution. The site is so easy to update and we have full control over everything, and don’t have to wait for someone to make updates for us,” Cobb said of the versatility and user-friendliness of the team’s new website. “I am really fond of the listing manager.  It will provide an edge when prospective sellers see what we have that the competition doesn’t.”

Cobb added that the new website developed by Pro Step Marketing should be an incredible resource tool for any home buyers or sellers in Central Arkansas. “Buyers can easily navigate the site, view our featured listings, and search for homes by map, price range, and many other criteria. The framed IDX allows buyers to save searches so they can run them as they see fit, or stay on top of current inventory by having the system email them new inventory as it becomes available,” explained Cobb. “Sellers are benefited by this system because they can view their area map and see what other sellers are pricing their homes at.”

Additionally, working with the Pro Step Marketing team made the development and implementation of the new website a pleasing experience, according to Cobb. “Pro Step Marketing was very professional throughout the entire process. I could always get a human voice on the other end of my phone calls without a lengthy wait time. The employees at Pro Step Marketing also seem to be cross-trained well,” said Cobb. “That is knowing your business, and knowing it well!  I highly recommend Pro Step Marketing to any real estate professional looking to better their image on the web, print materials, or any other marketing medium.”  

Pro Step Marketing, located in Huntersville, North Carolina, provides  Real Estate Web Design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they've always wanted from their real estate marketing strategy.