James Cameron wins award for 3-D achievement

James Cameron has won the first Harold Lloyd award for achievement in 3-D.

The 'Avatar' director has been given the prize - named after an early advocate of 3-D technology from the 1920s - by the International 3-D Society, and will pick up the prize at the 2nd Annual Creative Arts Awards at Grauman's Chinese Theatre on February 9.

Suzanne Lloyd, chair of Harold Lloyd Entertainment and granddaughter of the legend claimed the Canadian filmmaker showed "passion" working the technique in groundbreaking 2009 movie 'Avatar'.

She said: "James Cameron has embodied Harold Lloyd's vision and passion for dazzling audiences across the globe.

"With 'Avatar' and his commitment to 3-D storytelling, it is appropriate that he is the first recipient of this most prestigious annual award."

The awards show in February 9 will be recorded and telecast in 3-D on the internet.

James lost out on the Best Director Oscar for 'Avatar' last year to his ex-wife Kathryn Bigelow, and expressed his upset Christopher Nolan has not been nominated in the same category at the awards in 2011.

He wrote: "I met Chris Nolan at the DGA awards & told him how much Inception blew me away. He should've gotten an Oscar nom but there's never justice(sic)."