Katie Price is to launch her own fashion label.
The former glamour model - who already has her own range of equestrian wear, children's clothes, bedding and perfumes - has teamed up with designer Lamis Khamis to create the collection, which will be an affordable set of clothes and accessories for men and women.
The range, entitled Day 22, will include handbags, sunglasses and posh dresses.
A source said: "Katie really wants this new fashion range to be a huge success."
Katie has previously revealed she gets snubbed by most fashion houses - including Chanel, Gucci, Prada and Versace - because she believes they are "snobbish" when it comes to her.
The mother-of-three - also known as Jordan - said: "I can't get any big names to lend me - and it really p***es me off. I look at people like Kelly Brook and I can't understand how she gets to wear all of these designer clothes. I'm not slating her but really, what the hell does she actually do?
"It comes down to snobbery. I've proved I can sell things, I'm credible, people are interested in what I wear."