After
receiving minor backlash to their 2010 “Girls of PostcardMania” calendar, the
postcard marketing giant responded with a 2011 “Dudes of PostcardMania”
calendar to prove they will readily and proudly display their men in the
spotlight too.
The
2010 calendar, which breaks the mold of conservative office calendars, met
criticism from some of the marketers’ clients, claiming the calendar exploited
their female staff.
“It
was just something we did,” says Joy Gendusa, Founder and CEO of PostcardMania,
who can be seen in the September photo. “We have attractive employees, people
kept suggesting we do it — so we did. All the girls were on board, fully
dressed and we certainly didn’t exploit or try to offend anyone. This new
calendar reflects that we have a sense of humor as a company.”
The
2011 version of the calendar, intended for staff use only, was actually thought
up by a few of their male employees, who undertook the project on their own
time, and then brought the new calendar to Gendusa for approval.
Nicholas
Lorden, one of the brains behind the “Dudes of PostcardMania” calendar, says it
was a way to loosen people up. “Basically,”
he says, “I thought it would be really funny to have some of the guys from the
office do the same poses the girls did last year. We had no idea it would
turn out so hilarious though, or that Joy would print one for the whole
staff! I love this place.”
Whether
the new calendar convinces the critics remains to be seen, but it’s clear that
amongst the Maniacs there are no thoughts of sexism — just laughs for every
month of the year.
About PostcardMania:
PostcardMania is one of the nation’s most effective
marketing companies specializing in lead generation for small to large-sized
businesses. They have been featured on the Inc. 500 and 5,000 lists and offer
complete marketing campaigns with graphic design, printing, mailing list
acquisition, mailing services, website development and email marketing services
— all while continuing to educate clients with free marketing advice.
In a year where most marketing firms cut back, PostcardMania produced the best year in their 12-year history in 2010, serving more than 40,000 customers in over 350 industries. Visit www.postcardmania.com.
