Heber Springs 2/3/2011 3:41:06 AM
News / Business

AS AMERICAN ECONOMIC LANDSCAPE CHANGES, SO DOES BUSINESS MODEL

Infusion 2011 Launched February 1, 2011

The infrastructure has evolved since the Andersons purchased Workamper News more than five years ago, just as the landscape of the American economy and lifestyles have changed rather drastically.  So then, the business model needed to change for Workamper News owners, Steve and Kathy Jo Anderson.    

 Over 12,000 Subscribers are now considered Members at Workamper News as a result of the new business model called Infusion 2011.  Why? 

“Workamper News is so much more than the print magazine it was when it first appeared on the scene in 1987,” says President and Editor Steve Anderson. “In fact, the magazine is just one benefit of membership.”

“Further ,” Anderson explains, “ the transition into a membership program through Infusion 2011 will blend  our existing Workamper News subscribers and members into one community, with a variety of offerings at each membership level. “  [Go to http://www.workamper.com]

“If it looks like a duck and quacks like a duck, then it must be a duck” is a commonly used test.  Workamper News members have numerous membership levels to choose from, each ascending level affords more advantages and tools for them to use.  For example, members may attend webinars, participate in Roundtables, post their resumes and Situations Wanted advertisements, blog, purchase books and DVDs, attend Workamper University, and receive Hotline ads daily.  The bi-monthly magazine is just one benefit of membership, and the majority of subscriptions have converted to “Green” in the interest of the planet!

It’s a reality:  Workamper News has grown up and doesn’t quack like that original duck!  

 

About Workamper News

Workamper News began in 1987 as an eight-page newsletter distributed to a niche market.  The term Workamper, a registered trademark, was coined by then-owners Greg and Debbie Robus, to describe anyone who combines any kind of work with the RV camping lifestyle. Designed to put mostly retired or semi-retired RVers and employers together, the publication initially focused on campground jobs.  Today, the four-color magazines contain at least 62 pages of information about job vacancies from coast to coast in the United States and some in Canada, as well as features on great Workamping destinations, Workamper and Employer profiles, and general information pertaining to Workamping and Rving.  The introduction of the internet enabled Workamper News to expand its services through the years; besides the print and online magazine, Workamper members participate in a variety of forums, webinars,

Situations Wanted and resume posting, blogs and communities. They are educated through the Workamper University program.  Employer clients post job opportunities, review resumes, showcase their campground, state or national park, or business opportunities. An online store sells books and DVDs for the RVer and Workamper.   Since 2005, owners Steve and Kathy Jo Anderson diligently manage the operations.  Daughter, Jody Anderson Duquette joined the Company in 2006 after earning a graphic design degree.  Techie-husband Luke Duquette, came on board in 2010.  Nine employees work in-house at 709 W. Searcy Street in Heber Springs, AR.   Workamper News continues to expand their horizon, providing marketing tools for both Workampers and Employers to be successful.

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For more information or for an interview, contact:

Steve Anderson, Editor

Phone: (501) 362-2637

Fax:  (501) 362-6769

Email:  Editor@workamper.com